bifocal

Let's work together.

Education

 

  • BBA - Bachelor of Science – Business Administration in Marketing, Liberty University

  • MA – Master of Arts – MAOL in Strategic Foresight, Regent University

  • Certifications - Strategic Innovation, Project Management, Managing Millennials, Vanderbilt University Owen Graduate School of Management

 

A Few Experiential Snapshots

 

Director of Digital

I worked alongside various departments to direct and coordinate synergy in marketing campaigns, messaging, and communication from a digital perspective. This included leading the strategy and direction of email marketing, web development, social media marketing, digital fundraising, as well as building and leading a winning team. Under my leadership, the digital team achieved year-over-year growth from 2015 to the 2019. During my tenure, the social channels grew to reach over 8M fans, revenue grew from $13M to $19M, and I built an email list that grew to over 3M members.

 

Brand Manager for GRAMMY Award Winning Artist

I work in direct communication with the artist, management, and label to create synergy in brand development, social growth, while tripling the artist's email list with 100% organic leads – no paid promotions. Along with brand management, I have directed and assisted in Social Media Management, Content Creation, Formation of Brand Guide, Content editing, Email Marketing, Email Acquisition, Vendor relation management, Design oversight, Communication Liaison with vendors and label, Message clarity, and Long-term goal clarity.

 

Director of Communications

Working to streamline communications from digital and analog channels. Built micro sites to steer content flow to different tiers of donors. Working with web developers to rebuild content resource management and create new marketing funnels to drive revenue from new sources. The result has been an increase in digital revenue by 44%.

 

Music Career

Relient K – Member – Guitar 2004-2015

Member of the GRAMMY nominated band Relient K. During this time, I wrote, recorded, and toured internationally with Relient K, playing over 1,000 shows and selling over 3,000,000 records. I was involved in the planning, management, merchandise, and digital brand of the group. Relient K was signed to various independent and major label recording contracts.
 

Audio Adrenaline – Touring member – Guitar 2002-2004

Touring guitarist for the GRAMMY award winning band.

Let's work together.